Eric Matthew Rivera Montoya is a Caribbean American audio director/recording artist, who has performed hundreds of live events throughout the United States. He is best known in entertainment as "Eric Rivera" releasing all of his musical work under Enphinity Music LLC. His first two albums, Primero (2019), and Overtime (2021), were both exceptionally diverse and propelled him to the forefront of Ohio’s musical artists. His second album, Overtime, saw exploration of Reggaetón and fused every song with both English and Spanish lyrics, making it the first album by a male artist to do so in Cleveland, and featured the lead single "Dale" which received rotation in different areas of the world, including the UK on LondonFm Digital. 

As an entrepreneur, Eric Rivera cofounded the Enphinity Music LLC production company with longtime collaborator/business partner Charles "Carlos" Wilder in 2014. The company has built an extensive client list for musical content advertising, including jingles and Sync Licensing placements. Rivera heads the E-Commerce department of the company with the Eric Rivera Music Store. This eventually led to 2023, when Enphinity launched their Digital Radio Program Enphinity Radio licensed under Broadcast Music Inc. to premiere Rivera's third album Good Karma.